Studies in English | Distance / Part-Time / Hybrid | 4 Years | 240 ECTS
FOLLOW YOUR AMBITION – WE WILL SUPPORT YOUR JOURNEY
At Learn IT, we believe that university education should be accessible regardless of age, place of residence, professional responsibilities or family commitments.
If you want to build a career in Marketing, Advertising, Digital Marketing, Brand Management, Sales or Market Research, obtain a recognised university qualification or strengthen your existing professional experience, we can help you turn that goal into a realistic academic plan.
Study in person, remotely or through a flexible hybrid format, combining university education with your professional and personal life while avoiding the substantial cost of permanently relocating abroad.
Learn IT supports you from admission to graduation, providing continuous administrative and academic assistance and maintaining close communication with the University.
And your studies do not have to end with your Bachelor's degree. If you wish, we can support your progression under similarly flexible conditions to:
Bachelor → Master → PhD
You focus on achieving your academic goal. Learn IT provides the support structure around you to help you complete it.
1. PROGRAMME AT A GLANCE
Programme: Business Marketing and Advertising
University: South-West University “Neofit Rilski”
Faculty: Faculty of Economics
Department: Management and Marketing
Professional Field: Economics
Professional Qualification: Economist
Degree: Bachelor
Language: English
Duration: 4 academic years / 8 semesters
ECTS: 240
Study Format: Distance / Part-Time / Hybrid
Final Stage: State Examination or Diploma Thesis and Defence
Application Deadline: 25 August
The programme combines Marketing, Advertising, Business Management and Communication with specialised knowledge in consumer behaviour, market research, sales, branding, digital marketing and advertising strategy.
Its academic focus includes marketing management, advertising management, communication policy, marketing research, consumer behaviour, international marketing, marketing planning, digital marketing, personal branding, sales management and marketing analysis.
Official South-West University Programme
2. HOW YOU WILL STUDY
The programme is offered in English and follows a flexible structure suitable for students who combine their studies with professional or personal commitments.
Study organisation
- Distance / Part-Time / Hybrid format
- Academic material through the University's distance-learning platform
- Teaching mainly organised on Fridays and weekends
- Possibility of remote and/or in-person participation
- No continuous compulsory physical attendance
- Possibility of assessment through academic assignments/projects where available
- Final State Examination or Diploma Thesis and Defence
This structure is particularly suitable for working professionals, business owners, marketing and sales professionals, advertising specialists and students living in Greece who do not wish to relocate permanently abroad.
3. CURRICULUM – YEARS 1 & 2
YEAR 1 – SEMESTER 1 | 30 ECTS
| Course | ECTS |
|---|---|
| Microeconomics | 8 |
| Mathematics | 5 |
| Fundamentals of Law | 6 |
| Information Systems and Technologies | 6 |
| Elective – Group I | 5 |
| Sport | 0 |
Group I: English I / German I / Spanish I / Written and Spoken Communication — 5 ECTS each
YEAR 1 – SEMESTER 2 | 30 ECTS
| Course | ECTS |
|---|---|
| Macroeconomics | 8 |
| Econometrics | 5 |
| Statistics | 6 |
| Elective – Group II | 6 |
| Elective – Group III | 5 |
| Sport | 0 |
Group II: Business Correspondence / Business Communications — 6 ECTS each
Group III: English II / German II / Spanish II — 5 ECTS each
YEAR 2 – SEMESTER 3 | 30 ECTS
| Course | ECTS |
|---|---|
| Marketing | 8 |
| Fundamentals of Management | 6 |
| Communication Policy | 6 |
| Elective – Group IV | 5 |
| Elective – Group V | 5 |
Group IV: Planning and Forecasting / Distribution Policy — 5 ECTS each
Group V: Services Marketing / Labour Economics — 5 ECTS each
YEAR 2 – SEMESTER 4 | 30 ECTS
| Course | ECTS |
|---|---|
| Advertising Management | 9 |
| Enterprise Financing | 8 |
| Elective – Group VI | 5 |
| Elective – Group VII | 5 |
| Elective – Group VIII | 3 |
Group VI: International Law / Commercial Law — 5 ECTS each
Group VII: Accounting / Marketing Activity Controlling — 5 ECTS each
Group VIII: Innovation Management / Corporate Investment Management / Enterprise Competitiveness Management — 3 ECTS each
4. CURRICULUM – YEARS 3 & 4
YEAR 3 – SEMESTER 5 | 30 ECTS
| Course | ECTS |
|---|---|
| Marketing Personnel Management | 6 |
| Advertising and Media | 6 |
| Marketing Research | 6 |
| Consumer Behaviour | 6 |
| Elective – Group IX | 6 |
Group IX: Enterprise Crisis Management / Organisational Behaviour / Economic Theories — 6 ECTS each
YEAR 3 – SEMESTER 6 | 30 ECTS
| Course | ECTS |
|---|---|
| Prices and Pricing Policy | 6 |
| Marketing Management | 6 |
| Fundamentals of Entrepreneurship | 6 |
| Organisation and Management of Advertising Policy | 6 |
| Elective – Group X | 6 |
Group X: International Business / Sales Management and Business Logistics / Project Management — 6 ECTS each
YEAR 4 – SEMESTER 7 | 30 ECTS
| Course | ECTS |
|---|---|
| 45-Day Professional Practice & Course Project Defence | 2 |
| International Marketing | 7 |
| Marketing Planning | 7 |
| Elective – Group XI | 7 |
| Elective – Group XII | 7 |
Group XI: Leadership and Leadership Competencies / Software Applications in Marketing Research / SPSS — 7 ECTS each
Group XII: Digital Marketing / Persuasive Communication / Risk Management and Insurance — 7 ECTS each
YEAR 4 – SEMESTER 8 | 30 ECTS
| Course | ECTS |
|---|---|
| Marketing Analysis | 5 |
| Economics of Trade | 5 |
| Elective – Group XIII | 5 |
| Elective – Group XIV | 5 |
| State Examination or Diploma Thesis Defence | 10 |
Group XIII: Small Business Management / Personal Branding / International Trade Institutions / E-Business — 5 ECTS each
Group XIV: Management Decisions / Organisation of Enterprise Activities / Intellectual Property — 5 ECTS each
TOTAL: 240 ECTS
5. CAREER OPPORTUNITIES
The Bachelor in Business Marketing and Advertising prepares graduates for professional careers in marketing, advertising, brand management, sales, communications and market research.
- Marketing Manager / Marketing Director
- Advertising Manager
- Brand Manager
- Sales Manager
- Commercial Director
- Marketing Specialist
- Advertising Specialist
- Market Research Analyst
- Market Research Manager
- Digital Marketing Specialist
- Social Media Marketing Specialist
- Branding Specialist
- Personal Branding Consultant
- Pricing Policy Specialist
- Marketing Communications Specialist
- Business Development Specialist
- Sales & Business Logistics Specialist
- Marketing Consultant
- Advertising & Public Relations Management
The official programme identifies professional roles including Marketing Manager, Marketing Director, Brand Manager, Sales Manager, Advertising Manager, Market Research Analyst, Marketing Expert, Advertising Expert and Pricing Policy Expert.
The curriculum also includes contemporary areas such as Digital Marketing, Social Media Marketing, Personal Branding, E-Business and Persuasive Communication.
Graduates may subsequently continue their education at Master's and PhD level.
6. ADMISSION REQUIREMENTS
1. Identity Card / Passport
Clear photocopy of a valid identification document.
2. Secondary School Leaving Certificate + Apostille
The Apostille certifies the authenticity of a Greek public document so that it can be officially used abroad.
Learn IT provides complete guidance regarding the competent authority and procedure.
3. Certificate of Eligibility to Continue to Higher Education + Apostille
Official confirmation that the applicant's Secondary School Leaving Certificate provides access to higher education.
This document must also receive Apostille certification.
4. Passport-size Photograph
5. Curriculum Vitae in English
6. English Language Certificate
Minimum requirement: B2 / Lower or equivalent
Learn IT undertakes the admission procedure
We provide guidance for the documents and Apostille, prepare the academic admission file, coordinate the recognition of the school qualification for admission purposes and manage communication and registration with the University.
7. FEES & PAYMENT
Initial Admission & Academic File: €1,500
- Preparation of the academic admission file
- Document checking and administrative preparation
- Recognition of the Secondary School Leaving Certificate for admission purposes
- Securing a place in the first academic year
- Registration and relevant initial administrative fees included in the procedure
University Tuition
€3,500 per academic year
Paid in two instalments:
1st instalment: approximately mid-September
2nd instalment: approximately early February
Programme duration: 4 academic years.
The flexible study structure also allows students to avoid the significant accommodation and living costs normally associated with permanently relocating abroad.
Application deadline: 25 August
8. DOATAP ACADEMIC RECOGNITION
A major advantage of this study route is its academic recognition in Greece through DOATAP.
Previous graduates following this route have already successfully obtained DOATAP recognition.
Learn IT can undertake the recognition procedure after graduation, including:
- Preparation of the recognition file
- Checking of supporting documents
- Administrative coordination
- Submission support
- Monitoring of the procedure
Why is DOATAP important?
DOATAP provides academic recognition, which is different from study routes relying exclusively on professional-equivalence recognition through ATEEN.
Academic recognition is particularly valuable for graduates interested in:
- Recognised academic use of their degree in Greece
- Greek public-sector opportunities
- ASEP procedures, according to each call
- Master's studies
- Doctoral studies
- Further academic development
- Procedures requiring an academically recognised foreign university qualification
The student therefore completes a full 240-ECTS foreign university Bachelor degree, rather than relying only on professional equivalence.
9. WHY STUDY WITH LEARN IT?
Learn IT does much more than arrange your university admission.
BEFORE YOUR STUDIES
Admission & Academic File
We organise your documents, application and university registration.
DURING YOUR STUDIES
Administrative Support
We maintain close communication with the University and help manage procedures and important deadlines.
ACADEMIC SUPPORT
Learn IT and its associates can monitor your academic progress and support you in organising your studies and meeting academic requirements.
LOCAL UNIVERSITY SUPPORT
Our communication with the University and local associates allows us to assist when an administrative matter requires closer coordination.
AT GRADUATION
State Examination / Diploma Thesis
Support continues through the final stage of your Bachelor's degree.
AFTER GRADUATION
DOATAP Recognition
Learn IT can undertake the recognition procedure in Greece.
YOUR NEXT STEP
Master's & PhD
If you want to continue, Learn IT can support your progression to postgraduate and subsequently doctoral studies under similarly flexible conditions.
ONE PARTNER – ONE COMPLETE ACADEMIC JOURNEY
Admission → Bachelor → Graduation → DOATAP → Master → PhD
BACHELOR IN BUSINESS MARKETING AND ADVERTISING
Your Study Plan at a Glance
| University | South-West University “Neofit Rilski” |
| Faculty | Faculty of Economics |
| Professional Field | Economics |
| Qualification | Economist |
| Language | English |
| Format | Distance / Part-Time / Hybrid |
| Duration | 4 years |
| Semesters | 8 |
| Credits | 240 ECTS |
| Final Stage | State Exam or Diploma Thesis |
| English Requirement | B2 / Lower |
| Initial Admission Process | €1,500 |
| Tuition | €3,500 / year |
| Payment | 2 instalments / year |
| Application Deadline | 25 August |
| Recognition in Greece | DOATAP |
| Academic Support | Learn IT |
| Administrative Support | Learn IT |
| DOATAP Support | Learn IT |
| Further Studies | Master → PhD |
FOLLOW YOUR AMBITION
Build the academic background required for a career in Marketing, Advertising, Digital Marketing, Brand Management, Sales and Market Research, while studying in a flexible and financially manageable way.
Learn IT supports you from admission to graduation, recognition in Greece and, if you wish, all the way to Master's and PhD level.
